Flair Writing Industries has begun manufacturing wooden pencils at its step-down subsidiary company Flomaxe Stationery in Surat. This expansion strengthens the company’s creative portfolio and enhances its abilities to penetrate further into the largest segment of the stationery industry. With this new manufacturing line, the company is well-positioned to deliver high-quality wooden pencils at different price points while further bolstering its presence in the stationery segment.

The production line will have an estimated annual capacity of 84 million pieces. Within this facility, the company will also focus on manufacturing of complimentary products such as range of erasers and sharpeners. These combined with existing SKUs in polymer pencils and mechanical pencils will create a comprehensive basket of products to address the pencil and allied stationery segment.

Flair Writing Industries manufactures and distributes several brands in India and due to its ability to manufacture quality products and its distribution and retail capabilities, it is able to partner with various international brands in the writing instruments industry. It manufactures and distributes writing instruments including pens, stationery products and calculators.