Signpost secures outdoor advertising rights from Kolkata Municipal Corporation
The Gross advertising revenue for the company under this contract is around Rs 450 crore over the concession tenure
Signpost India has been granted the Exclusive Outdoor Advertising Rights by the Kolkata Municipal Corporation (KMC) under the ‘Kolkata Streetscape Renaissance’ Project through PPP Mode. The contract covers Advertising Rights on Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat. The contract period is of 10 years (extendable for 2 years).
The Gross advertising revenue for the company under this contract is around Rs 450 crore over the concession tenure. The company shall pay an annual fee of Rs 16.38 crore, which will increase by 5% in every three years, to KMC. Therefore, the total revenue for KMC will be over Rs 250 crore during the concession period.
Signpost India provides both static and digital OOH advertising services.
