Creative Newtech has entered into partnership with Kaspersky, a global cybersecurity and digital privacy company, to expand its cybersecurity offerings in the Indian market, with the distribution scope covering North, West, and East India. Under this partnership, Creative Newtech will distribute Kaspersky’s cybersecurity solutions for consumers covering endpoint security, threat detection, privacy protection, and digital safety. The portfolio includes solutions designed to protect against malware, ransomware, phishing attacks, and advanced persistent threats through multi-layered, AIdriven security architecture.

Creative Newtech will build the Kaspersky business by using its existing pan-India distribution network and long-standing relationships with channel partners. The Company already works with several global technology brands across security, IT infrastructure, and consumer electronics, which gives it direct access to customers where cybersecurity is a natural requirement. This existing network allows Creative Newtech to introduce Kaspersky’s solutions efficiently, scale adoption across multiple segments, and strengthen its presence in technology-led solution categories.

In January 2018, the Ministry of Electronics and Information Technology (MeitY) introduced the Cyber Surakshit Bharat initiative with the aim to strengthen the cybersecurity landscape in India, along with supporting the government's Digital India initiative. This partnership aligns with India’s broader focus on strengthening digital security and trust under initiatives such as Digital India and Cyber Surakshit Bharat.

Creative Newtech is a well-established company in India’s Information and Communication Technology distribution market. Through a robust network of partners and distribution channels, the company has made a strong foothold in the IT distribution market in the country.