Amagi Media Labs has entered into a strategic partnership and official reseller agreement with ADAMS, a unit of Ole Interactive Group (part of the Ole Communications group), to drive and lead the comprehensive digital transformation of television channels, sports leagues, and content owners across Latin America.

As audience consumption shifts towards streaming and FAST (Free Ad-supported Streaming TV) channels, media companies in LatAm face the challenge of modernizing their infrastructure, reducing capital expenditures (CAPEX), and launching new monetization models quickly and seamlessly. Under the agreement, ADAMS will serve as a strategic reseller partner for Amagi’s complete suite of solutions, bringing to market Amagi CLOUDPORT (cloud playout and automation), Amagi PLANNER (smart content scheduling), and Amagi THUNDERSTORM (server-side ad insertion or SSAI).

A key strength of this partnership lies in the complementary capabilities of both companies. While Amagi provides a proven, scalable cloud technology platform, ADAMS brings deep regional expertise and operational excellence. Being part of Ole Communications--founders of leading networks such as HBO Latin America, A+E Networks Latin America, and partners of NBCUniversal in the region--ADAMS enhances the ecosystem by managing critical operational functions, including content processing (massive ingest, library curation, quality control, and clipping) and streaming & content cloud operations (live IP capture, master control, and delivery). 

Amagi Media Labs is a software-as-a-service Company that connects media companies to their audiences through cloud-native technology.