Rose Merc is all set to make a strategic investment in Virtual Gain Technologies, marking the beginning of a new growth chapter in digital finance. In this regard, the company has inked a binding agreement to acquire a 30.01% stake in Virtual Gain Technologies for Rs 1 crore. Virtual Gain Technologies operates the digital platform Pezon.in.

Pezon.in is building a digital ecosystem focused on payments infrastructure, P2P transactions, and next-generation fintech services. The investment positions the company to participate directly in India’s expanding digital economy and fintech innovation. 

The investment marks a meaningful pivot for the company as it expands its portfolio into fintech and digital financial services. The move strengthens the company’s long-term strategy to build high-growth businesses aligned with India’s digital transformation. The company will work closely with Pezon.in’s leadership, contributing strategic direction and board-level support to accelerate product development, partnerships, and market expansion.

Rose Merc is mainly trading of General Merchandise and allied items along with trading in gold, and other precious metals.