Amagi Media Labs has launched AdFlow Orchestrator, a Placement Opportunity Information Service (POIS)-based tool. As broadcasters scale their presence on Free Ad-supported Streaming TV (FAST), a structural mismatch between traditional broadcast and streaming requirements is preventing them from reaching their full monetization potential in FAST. While linear TV feeds routinely carry 4-8-minute ad pods, FAST platforms often reject these ‘longform’ breaks, leading to chronic ad server timeouts and plummeted fill rates. Amagi’s AdFlow Orchestrator bridges this gap.

Built on the SCTE 130-5 POIS standard-the established industry framework for applying business logic to ad placement signals- AdFlow Orchestrator sits adjacent to the video supply chain to automatically condition and restructure SCTE-35 ad markers for each distribution partner. By aligning broadcast signals with streaming platform requirements, AdFlow Orchestrator ensures that every ad opportunity is valid, reachable, and optimized for maximum yield. AdFlow Orchestrator is available now and is designed for wide interoperability with leading transcoding, packaging, and CDN infrastructure. It can be deployed as a standalone solution or integrated into existing Amagi workflows.

Amagi Media Labs is a software-as-a-service Company that connects media companies to their audiences through cloud-native technology.